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As a runner, I'm regularly amused by advertisers' attempts to tap into the zeitgeist of an activity that can at times border on the masochistic. Now, New Balance is writing another sorry chapter in the history of running-shoe advertising. The brand's new spot has a guy running around with feet coming out of his forehead. You see, it's a crazy metaphor for runners thinking of their achy feet all the time, rather than losing themselves in the simple pleasures of a jog.
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