An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation. The agency also created an installation in downtown Auckland, with an initially tiny blob growing so large it blocked the street. Local white-collar types didn't seem to mind, and the well-intentioned stunt made the nightly news, drawing attention to the cause. The generally light tone dovetails with other recent category efforts, like "Musical Butts" and "Save the Boobs," though it's less over the top than Grey's NSFW PSA. The New Zealand campaign successfully treads the middle ground: It's "wacky" enough to catch viewers' attention and slightly sinister, emphasizing that early detection can avert problems before they grow out of all proportion.
—Posted by David Gianatasio
Previously on AdFreak:
Latest breast-cancer PSAs let it all hang out
DDB fights breast cancer with musical butts
Grey breast-cancer ads have nothing to hide
