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What's in a name? Nothing all that compelling, judging from the first glimpse of The Martin Agency's new integrated campaign for Sun Life Financial. It follows two unfunny guys who try to raise the company's profile by convincing brands with "Sun" in their names to add "Life" after it. The "humor" is DOA in the kick-off spot above, in which K.C. & the Sunshine Band are encouraged to become K.C. & the Sun Life Band.
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