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AMV BBDO didn't take many short cuts for this new Guinness ad (video below), called "World," which breaks today in the U.K. According to the Guardian, they shot in four countries (New Zealand, Canada, Fiji and the U.K.); took three months to build the set for the underwater scene; got army assistance to film the grass-hauling shots at an old bombing range; and hired the set designer from the third Lord of the Rings film to pull it all together.
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