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"Life of a Man,” evidently the brainstorm of designer Pedro Hefs at Brazilian filmmaking shop Coletivo Centro, is a kaleidoscopic journey of color and weird narration, explaining how small tweaks of good things make them even better. The video turns out to be a VitaminWater ad, so I doubt you need me to tell you what the spot is implying about the product. It could stand to be shorter, but the illustrations and color palette have a certain early-MTV charm to them.
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