Oxfam's holiday PSA asks you to give a sh*t

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This bleep-happy PSA (done by 15 Ideas in Chicago) for Oxfam America's Unwrapped gift-giving program plays like a South Park gag before revealing that the "Give a sh*t" line is actually meant literally as well as figuratively. Yes, you can indeed buy manure ($12) in the Unwrapped gift shop. ("This green gift transforms waste into power—agricultural power.") It's one of scores of presents you can purchase this holiday to help people in need around the world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in