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Colorado ad agency Cultivator Advertising & Design makes fun of Pete Coors in this new spot for craft brewer Breckenridge. In the commercial, Breckenridge head brewer Bob Harrington stands beside a steam in his flannel shirt and says his Lucky U IPA is brewed with real Colorado water. "Well, not this water," he clarifies. "Do you know what bears do in there?" I was hoping he'd tell us, but no such luck. And I wish there'd been a guy in a bear suit standing by the stream, waving a paw.
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