Grab Some Buds, and Grow Some Beards

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Budweiser and environmental stewardship seem like an unlikely pair—that is, until you start talking facial hair. The "Grow One, Save a Million" campaign tries to get guys to grow a beard to save water. Chad Pregracke, founder of Living, Lands & Water and official bearded spokesman, informs us on Bud's Facebook beard-pledge application that the average shave uses five gallons of water. Without citing its sources, Bud claims in small text that it's actually between three and 10 gallons.

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