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Some men are manly men—macho dudes who love nothing more than meeting up with buddies and playing around with their … tools. Cue Craftsman, which had Y&R Chicago assemble the pair of clips below, showing "stress tests" performed on its drills, hammers and other manly products. In one video, guys demolish an old station wagon with sledgehammers and such. Bang! Clang! Bam! Manly sounds indeed. In a second spot, they drop a power drill off a building.
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