Are Ranjit and Chad endearing or offensive?

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Texas-based Metro PCS continues to roll out its "Tech and Talk with Ranjit and Chad" campaign, despite complaints that the ads are offensive to the Indian community. Bob Fant, vice president of advertising and brand development for Metro PCS, admits there's been some negative response since the ads first debuted during the Super Bowl. But he insists that "Ranjit and Chad are meant to be viewed as endearing, smart tech experts who are knowledgeable about everything wireless."

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