British nurses: We're not sex objects either!

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Nurses across Europe are tired of being seen as sex objects. Last week, it was Dutch nurses who launched an ad campaign reminding people that they don't offer sex as part of patient care. Now, it's English nurses who are upset by a bus company that's been advertising its route to the hospital by showing a sexy nurse and the line, "Oooh matron!" The ad has been appearing on the back of Diamond Bus Company vehicles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in