Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Disney is bolstering its advertising sales unit ahead of next month’s upfronts, naming Adam Monaco evp, Disney Advertising Sales, as well as creating a new multicultural solutions division.
Top line
Monaco has been elevated from his previous role of svp of sales for the unit, reporting to the division president Rita Ferro. He’ll now head up category, agency, local and political sales for Disney’s news, sports and kids linear and digital TV ad-supported streaming businesses.
“Adam has done a tremendous job developing unparalleled relationships with clients and marketers,” said Ferro in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in