Why Walt Disney's President of Sales Is on the Career Journey of a Lifetime

Rita Ferro credits success to loving what she does, family advice and cheerleaders at work

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For some, it’s all about the destination. And although Rita Ferro’s is directly tied to “the most magical place on earth,” it is her journey to the top that has been the most fulfilling part of her success.

As the President of Advertising, Sales and Partnerships, Rita oversees the ad sales organization for The Walt Disney Company. Overseeing key business line items such as linear networks, ad-supported streaming services, and owned-and-operated television stations across the country, Rita is an instrumental part of the business.



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