Women Trailblazers

Why Walt Disney's President of Sales Is on The Career Journey of a Lifetime

Rita Ferro credits success to loving what she does, family advice, and cheerleaders at work

Rita Ferro headhot against grey gradient background with red wave.
By Luz Corona

February 22, 2021

For some, it’s all about the destination. And although Rita Ferro’s is directly tied to “the most magical place on earth,” it is her journey to the top that has been the most fulfilling part of her success.

Luz Corona

Luz Corona is the community content manager at Adweek's Inside the Brand.

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