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Domino's terror campaign against consumers who can't stand its pizza continues. Crispin Porter + Bogusky is back with a new facet to the "New Pizza" campaign with a microsite called "Pizza Holdouts." The brand set out to harass three poor unsuspecting souls who were ratted out as not eating Domino's. They were subjected to a variety of pressure tactics, including roving vans with loudspeakers, picket signs, taunting billboards, and finally, a chanting mob. The laughable premise is that "only a handful" of people haven't tried the new pizza recipe Domino's came out with in December after its consumer research found that many customers thought its pizza tasted awful.
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