Stop padding your bra with tissues, animals

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Ladies, why cram reams of tissue paper and small woodland creatures into your bra to achieve the beguiling boobosity you crave, when you can get the same effect from the Lovable Power Lift bra? That question sorely needed asking, and it's posited in winning fashion by ad shop Auge in this diverting Italian commercial. The blindfolded Lothario drifts off to dreamland while his sexy date is busy emptying the contents of her brassiere onto the floor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in