ESPN chronicles bracket-picking process

Here's a fun spot from the hoopsters at Wieden + Kennedy promoting ESPN's Tournament Challenge. (Is there a big college basketball tourney this month? Someone really should alert the nation's advertisers.) Anyway, the ad depicts creative ways for fans to choose which teams to pick in the March Madness bracket. Among the best: dropping a shoebox with two eggs inside, revealing Villanova cracking up against Georgetown (a matchup that's about as likely this year as the odds of only breaking one egg in a dropped shoebox). We're