Russia's anti-alcohol squirrel back on sauce

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Last year, Russia's health ministry scored a huge viral hit—to the tune of 3 million views—with a PSA (see below) starring a psychotic, alcoholic squirrel manically raving about shooting someone's wife, warbling ethnic folk songs and battling invisible spiders in its cell. His eerie vow to viewers: "I'm coming for you." Watching the rodent literally climb the walls in the midst of an intense, pop-eyed breakdown, one question stuck in my mind: What's that gnarly dude been drinking, and where can I find some, because I really want to get that hammered.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in