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Euro RSCG urges beer drinkers to "See the Light" in an episodic series of ads for Heineken Light that show two young guys moving to Florida and soaking up the wisdom of three old men. The trailer is below; see three more clips after the jump. Heineken says: "Our target consumers have a choice to give up on their old ways of doing things, and embrace what's next. Better relationships, more interesting friends, new styles of clothes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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