Whether it’s simply a brand refresh or rolling out an entirely new identity, it’s no easy feat to usher in change for die-hard, loyal fans. Hear the inside story and biggest lessons learned in some of the sports industry’s latest rebrands.
Lesson 1: How to Take Flight in a Crowded Market
Taught by Tim Kemp, VP of Marketing, NY Jets
Lesson 2: The Power of Listening
Taught by Heidi Dettmer, VP of Marketing, Seattle Kraken
Lesson 3: Building Brands from Scratch
Brian Killingsworth, CMO, Vegas Golden Knights
