Burnett man will do what you say at Cannes

David Perez, creative recruiter at Leo Burnett, wanted to go to Cannes. He wanted it hard. How hard? Hard enough to whore himself out to your every tweeted whim. That's right. Burnett agreed to send Perez to Cannes only if he agreed to be part of a social-media experiment. Like some kind of subservient barnyard fowl, Perez must follow any and all instructions you send him at @DavidonDemand—no restrictions—while he's there. At least that's what he claims.