Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
While Americans are being forced to sit through TBWA's fizzless sequel to a 15-year-old Pepsi spot reimagined for Pepsi Max, the Chinese are being subjected to this self-consciously wacky commercial for the same brand. In the spot, from BBDO Shanghai, some office drones play an elaborate earthquake trick on the boss so they can knock off and watch a soccer game at the local bar. Their ruse is awfully industrious, but probably not what the government in Beijing has in mind for its workers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in