More playthings take aim at Chef Boyardee

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's the second spot in Chef Boyardee's new campaign from Venables, Bell &
Partners. There's no talking blanket this time around, but the approach is
the same: a discarded, anthropomorphized childhood object berates a pre-teen
for leaving it behind while still quaffing the canned ravioli like there's
no tomorrow. Here, a G.I. Joe wannabe complains in drill-sergeant,
machine-gun spurts to a dorky kid with big ears. "I was in the bush — LITERALLY! You outgrew me and left me under a bush five years ago.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in