Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
I had hoped to be resting in the wormy silence of my tomb before Lionel Richie staged a comeback. No such luck, thanks to U.K. snack brand Walkers, which resurrects the crooner in this spot by AMV BBDO. Making matters worse, his mega-crap '80s hit "Say You, Say Me" is likewise back from the dead, reworked as "Share You, Share Me," with brand-centric lyrics: "Save one for me/Share them together/New extra crunchy." Very soulful. Actually, the new words make a lot more sense than the original.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in