Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Melanie Oudin is back at the U.S. Open and hoping to live up to weighty expectations—those of fans and sponsors alike. The 18-year-old American was the Cinderella of last year's tournament, toppling three highly ranked Russians on her run to the quarterfinals. That performance led to sponsorship deals worth some $3 million from the likes of American Express, AirTran Airways, Virgin Mobile and BackOffice Associates. (Check out one of her AmEx Next Contenders spots below, and her U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in