Sad dogs teach you about power of TV ads

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's a perfect example of the difference between dogs and cats, played out in two new U.K. commercials. For that Ikea ad, agency Mother set 100 cats loose in a store and filmed the results. It's like a cat hater's vision of hell, and there's nary a litterbox in sight. ("I want to return this ottoman, mate, it bloody well reeks of cat!") Now, Harvey the dog, the star of in Red Brick Road's spot below for Thinkbox (which is the marketing arm of the U.K.'s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in