Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Thanks to the newest Resident Evil movie, people in Madrid have had to put up with rubber zombie arms popping out of the sidewalk all willy-nilly. Honestly, this stunt—by agency Bungalow 25—reminded me more of the opening prison scene from Robin Hood: Men In Tights. Which is fine. Considering what godawful fanservice the Resident Evil movies have been so far, I'd rather think about Mel Brooks. Also, the body-parts-strewn-around-the-city is an old Resident Evil gag.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in