Windows phone doesn't like to be looked at

Microsoft's Windows Phone 7 introductory campaign, by Crispin Porter + Bogusky, shows folks who are so immersed in what's on their mobile screens, they're blissfully disconnected from the world around them. This shouldn't be surprising—the phone's announcement video last winter showed a woman engrossed in her Windows phone while traversing a city on foot. But now, they've reversed the messaging. The oblivious people is the new spots aren't using the Windows device; they're using rival phones—which the Windows phone will, according to the spots, somehow "save us" from.