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This DirecTV spot from Grey New York, with the robots rampaging through a guy's house as he quietly fetches a bowl of ice cream, is visually awesome—and expertly highlights the product feature of watching and pausing live TV from room to room. Imagine how great it would be, though, if these cyborgs trashed the "Opulence, I has it" guy's house. You'd have gold busts, poker-playing dogs and mail-order brides flying everywhere. MJZ's Rupert Sanders, whose previous credits include the Halo 3 "Believe" spot, directed the new ad.
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