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Lots of folks seem excited about the first-ever embedded-code spot running on the Super Bowl. The 30-second spot will air in the fourth quarter, hyping Fox's 3-D animated film Rio through a tie-in with Rovio's uber-popular Angry Birds mobile game. The ad invites viewers to pause the action and seek out the code frame by frame to access a special level of the game and a chance to win a trip to Rio de Janeiro for the world premiere of the film on March 22.
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