16-year-old superfan gets new Old Spice ad

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Old Spice has set its "Superfan" plan in motion, officially handing its latest commercial to a single fan—a 16-year-old named Chris Gatewood—to do whatever he wants with before Monday, when it breaks on TV. Gatewood got the call, literally, from Isaiah Mustafa, as you can see in the video below. He was chosen apparently for the Old Spice parody video he did back in October (also posted below). So far, he's not revealing details of the spot, but he says on Twitter: "The new Old Spice ad is absolutely amazing! If you think the previous ones were great, the next one will blow you away!" Well done, Chris.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in