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Time Warner Cable has awarded its media planning and buying account to Omnicom’s OMD after a review, according to sources.
Other contenders included WPP’s MediaCom and Havas’ MPG, per sources.
OMD declined to comment and referred calls to the client. A TWC representative said he was unaware that a selection had been made. Client marketing officials could not immediately be reached for comment.
TWC spent $135 million in measured media in 2007, and it is on track to surpass that total this year, with a paid-media outlay of $130 million through September, per Nielsen Monitor-Plus.
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