Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
After a summer of negotiations, CBS Corp. and Viacom on Tuesday announced an all-stock merger of the two companies, creating a media behemoth that will boast $28 billion in revenue and 4.3 billion cumulative TV subscribers around the globe.
The combined company, named ViacomCBS, isn’t as big as some of its competitors. Disney, AT&T (which owns WarnerMedia) and Comcast (which owns NBCUniversal) have all added significantly to their entertainment and tech offerings through mergers or acquisitions within the last decade.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in