Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For Valentine’s Day, KFC sparked a lover’s quarrel with its chicken-lovin’ fan base in France through social posts that announced the addition of a “Beef Bucket” to the restaurant’s menu.
“We decided to make peace with lovers of #beef, so we’re launching the #BeefBucket soon!,” proclaimed Twitter and Facebook teasers last week. ”Rendezvous on our page 2/14 to discover the first KFC beef bucket.”
Some customers beefed about the intro and told the chain via social media and online
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in