Progressive Decision Looms
Brand Marketing
NEW YORK–Three agencies await a decision in Progressive Insurance’s $5-10 million review, following final presentations in Mayfield Village, Ohio, this week, sources said. At stake is a new creative assignment [...]
Axa, Martin Agency in Talks
Brand Marketing
ATLANTA — Axa Financial has begun negotiations with The Martin Agency about handling the client’s estimated $15-20 million advertising account, according to sources.An agency representative said only “There’s nothing to [...]
The Order Form
A poorly designed order form can kill sales just as surely as a long checkout line. Following are a few tips to make your order device more user friendly: - [...]
Y&R Hires Broadcast Production Director
Brand Marketing
CHICAGO — Young & Rubicam has hired Matti Bijarchi as director of broadcast production. Bijarchi, 32, replaces Karim Bartoletti, who left the Chicago agency to move to Milan, Italy, in [...]
Critical Mass Wins Dell’s Interactive Account
Brand Marketing
NEW YORK — Critical Mass has won Web duties for Dell Computer following a four-month review, the client confirmed Thursday.The Canadian-based interactive shop prevailed over contenders that included Razorfish, Zentropy, [...]
L90 Hires VP of Direct Marketing Sales
Brand Marketing
NEW YORK — Craig Swerdloff has joined L90 as vice president for national direct marketing sales, charged with growing the Los Angeles-based company’s e-mail business.Based in New York, he will [...]