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NEW YORK — Critical Mass has won Web duties for Dell Computer following a four-month review, the client confirmed Thursday.
The Canadian-based interactive shop prevailed over contenders that included Razorfish, Zentropy, Organic, Tribal DDB and frogdesign, sources said. Most recently, the bulk of Dell’s interactive account has been handled in-house, though the client has worked with frogdesign in the past, according to sources. Tribal DDB affiliate DDB in Chicago handles Dell’s $200 million traditional ad business, which is unaffected.
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