Brand Marketing

New Cable Service From Time Warner

NEW YORK – Time Warner announced last Tuesday it was building what it calls the first ‘Full Service Network’ cable system in Orlando, Fla. It will offer hundreds of channels […]

VW EYES PORSCHE: If Volkswagen Buys Sports Car, Current Review Might Not Matter By David Kiley and Shelly Garci

Agencies pitching the Porsche business, beware: the shop that speeds off with the estimated $10-milli

Those sources said that talks have been ongoing despite the fact that Porsche AG spokesman for the board of management Wendelin Wiedeking told financial analaysts in Germany last Tuesday, ‘Porsche […]

FCB Loses $20-Million Airline in Sydney

JARKARTA – DDB Needham Worldwide’s Singapore office has won the $20 million-plus Garuda Indonesia airline account, ending the carrier’s 13-year relationship with Foote, Cone & Belding’s office in Sydney. DDB […]

RJR Stokes NOW Cigarettes With New Ad Campaign

WINSTON SALEM, N.C. – R.J. Reynolds Tobacco Co. launches a new ad campaign this week intended to light a fire under its struggling low-tar, premium brand, NOW.Sources close to R.J. […]

Tausche Martin Lonsdorf Wins Biz

ATLANTA – Tausche Martin Lonsdorf has snagged two new accounts and opened a West Coast office – just in the last month. New on Tausche’s account list are a multiyear […]

Sneakers: running a high-stakes footrace By Ann Coope

In an average day in the increasingly peripatetic world of Wieden & Kennedy, Dan & Dave, the agency principals, are in the Philadelphia office (opened to servi

In 1984 Jim Riswold was only the second writer the agency had ever hired after Dan Wieden. His TV initiation came via Honda and Lou Reed. Then came Riswold’s inspired […]

Mood swings By Debra Goldma

The Clinton administration honeymoon is 12 days old and counting, and the polls say Americans are in a generous mood. They’re hopeful for change. They want Bill to succeed. They’re goin

Yes, his nominee for Attorney General enraged the masses. No, the middle class will not get its promised tax cut. Yes, he carried out his threat to resurrect Fleetwood Mac. […]

As Chiat/N.Y. turns

Even faster than you can say “Joel Babbit,” Chiat/Day is once again turning over the reins of its New York office. The agency is expected to bring Marty Cooke back […]

Toro Power Curve Snowthrower: LET IT SNOW

AGENCY: CME.KHBB/MinneapolisCREATIVE DIRECTOR: George HalvorsonART DIRECTOR: Bill WinchesterCOPYWRITER: Jim NewcombePHOTOGRAPHER: Peter CorbettCLIENT: The Toro Company/MinneapolisIn their first spot of the season for the Toro Power Curve Snowthrower, CME.KHBB wittily depicts […]

Scott’s Liquid Gold Launches Products

NEW YORK – Moving quickly to establish itself in the U.S. skin care market, Scott’s Liquid Gold will roll out five new products this April to complement last year’s launch […]