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Topic: Yahoo

Yahoo Style’s Joe Zee Talks Snapchat, Food Mags and Chrissy Teigen

The fashion editor would rather browse Instagram than sleep

Specs Who Joe Zee Age 46 Claim to fame Editor in chief and executive creative officer of Yahoo Style; co-host of upcoming daytime talk show, The Fab (premiering in September); Clio Image Awards juror What's…

Yahoo's Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

Music competition could be key to winning them and reaching kids

Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes…

How Fusion Is Pursuing (and Creating) a New Generation of News Junkies

Hillary Frey, global news chief, says original stories, video and Snapchat are key

Specs Who Hillary Frey Current gig Director of global news operations at Fusion Previous gig Editorial director at NBCNews.com Twitter @Hilella Age 39 You've been at Fusion for a few months now. How's the new gig going?  It's great.…

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

Nerd Court is now in session

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many…

Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality

Mobile, video, native and social start making money

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in…

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21

How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

Yahoo's New Ad Pitch Entails More Mobile Video

Implements Flurry network into its system

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys. The development comes four months after Yahoo purchased Flurry for a reported amount between…

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

Yahoo Buys BrightRoll for $640 Million, Gains Programmatic Video Foothold

Expects platform to make $100 million this year

Yahoo has agreed to purchase BrightRoll for $640 million, ending three weeks of speculation that such a deal was in the making. It is the second-largest acquisition of Yahoo CEO…

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