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Topic: Yahoo

Here's a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Highs and lows leading up to Verizon deal

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history. Yahoo's gone from being one of the world's biggest…

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

Tumblr, mobile and video are key components

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks…

Verizon Has Reportedly Bought Yahoo for $4.8 Billion

Telecom giant gains big digital audience

Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal. Just prior to…

Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Inks deal with YouTube, YouNow

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let…

Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more…

Yahoo Enters the World of Chatbots With a Weather Bot, a News Bot and a Weird Pet Bot

Partners with Kik for launch

Yahoo has launched its first trio of chatbots, making the internet pioneer the latest to join the craze with its weather bot, news bot and something it's calling a "pet…

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media spend, which…

Yahoo Is Streamlining Its Content in Hopes of Boosting Ailing Ad Business

Fewer verticals, more live video

Yahoo said today that its plan to streamline the company will allow it to "double down" on fewer content verticals, expand live video, and more aggressively tout its tech and…

Yahoo Betting Big on Live Sports With Deal to Stream NHL Games

The site will also air live baseball

As Yahoo figures out the future of its company, it's making a big bet on live sports. The struggling tech and media giant announced a deal Thursday morning with the National…

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