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Topic: VSA Partners

After 3 Decades Designing Logos, This Agency Pivoted to Full-Fledged Campaigns

VSA Partners' roster includes Kleenex, McDonald’s and Beam Suntory

Specs Who  VSA Partners (l. to r.) marketing lead Bill Rosen, CEO Dana Arnett, engagement lead Curt Schreiber and CMO Heather Torreggiani What Creative agency Where New York, Chicago and Detroit When VSA Partners opened more than…

See How This Agency Is Branding a City That Won't Exist for Another 20 Years

VSA is putting Serena del Mar on the map

The branding of cities is obviously nothing new: R&R Partners' "What Happens in Vegas" campaign all but defines the city in the popular imagination, and consultancies have been hired in…

2 Gingers Irish Whiskey Finds the Perfect Ad Characters to Act Out Famous Drink Names

Throwing a staid category on the rocks

Liquor advertising doesn't always produce the most creative advertising, thanks to legal restrictions and a tendency to skew toward the conservative. But Chicago agency VSA Partners looks to upend that…

Chance, the Wheelchair-Bound Dog, Will Inspire You to Tears in This Kleenex Ad

Pass the (branded) tissues

With over 23 million Facebook video views in less than a week, this new ad from Kleenex is helping to make sure that the Kimberly-Clark brand's plot to keep America…

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

Crispin Porter + Bogusky Seeks New ECD

Bob Winter will depart Miami for Chicago’s VSA; Alex Burnard is gone too

Crispin Porter + Bogusky executive creative director Bob Winter is set to leave sunny Miami for Chicago-based VSA Partners. Winter will join VSA on May 1, according to a representative…

Kool-Aid Man Gets a Makeover, Going All-CGI and Showing Off His Fabulous Flavored Pants

New look at 59 years old

The world's most famous spokespitcher, the Kool-Aid Man, just got a glassy makeover to help promote the brand's new sugar-free liquid drink mix. The Kool-Aid Man, who's been around since…

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