Topic: Viral

News Startups Like 'LittleThings' Are Trying to Tackle Viewability Early

But mobile may throw a wrench into their plans

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media…

Here's One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor

Digital-Tutors used its own VFX tips to trick millions

The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across…

YouTube Comedian Returns With Another Viral Gold Digger Prank

Social commentary about dating?

Vitaly Zdorovetskiy, better known by his YouTube handle VitalyzdTV, is a notorious prankster known for absurd antics like streaking during the World Cup. And he's leading this week's web video viral…

Not Ryan Block, but he feels his pain.

Comcast Apologizes for Customer Service Call From Hell

Disconnecting your service is as easy as one, two ... 20 minutes later

Cable giant Comcast says it's sorry for the unusual inconvenience it caused AOL vp of product Ryan Block during a 20-minute phone call where he somewhat painfully tried to disconnect…

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions

Cutwater shows you can win without entering a thing

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell. That's…

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes

Volvo Trucks snatches up awards—and new customers

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly…

Former Tech Wunderkind Is Trying to Revolutionize Viral Video

Letting machines optimize videos

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first…

Outbrain Adds $35M in Latest Fundraising

Viral content maker brings total raised to $100 million

Outbrain just picked up $35 million to keep churning out its signature viral advertising links. The company, known for sponsoring the links that appear on websites like ESPN, Slate and other…

Fast Company Declares Upworthy Fastest Growing Media Site of All Time

Focuses on making emotional content go viral

Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company. Upworthy, which plucks content from social media…

Portrait: Mekanism

Ad shop spins ideas into shareable content for brands on the social Web

Mekanism may be the model agency for the social Web. It specializes in making intrinsically shareable content for brands—like a Star Wars-themed mobile app for PepsiCo’s Brisk Iced Tea and…