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Topic: Viral

Former Tech Wunderkind Is Trying to Revolutionize Viral Video Letting machines optimize videos

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first…

March 3, 2014, 10:00 PM EST

Outbrain Adds $35M in Latest Fundraising Viral content maker brings total raised to $100 million

Outbrain just picked up $35 million to keep churning out its signature viral advertising links. The company, known for sponsoring the links that appear on websites like ESPN, Slate and other…

October 22, 2013, 6:15 PM EDT

Fast Company Declares Upworthy Fastest Growing Media Site of All Time Focuses on making emotional content go viral

Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company. Upworthy, which plucks content from social media…

June 11, 2013, 12:44 PM EDT

Portrait: Mekanism Ad shop spins ideas into shareable content for brands on the social Web

Mekanism may be the model agency for the social Web. It specializes in making intrinsically shareable content for brands—like a Star Wars-themed mobile app for PepsiCo’s Brisk Iced Tea and…

October 31, 2012, 6:44 AM EDT

Beer Brand Rebuffs Nickelback’s Coin, Goes Viral Two Years Later SMB turns down music video appearance, hopes fortuitous buzz garners new markets

A craft beer brand’s blog post—after gathering virtual dust for two years—went viral this week once being unearthed by a Reddit user. Dark Horse Brewery, based in Marshall, Mich., announced…

June 28, 2012, 2:59 PM EDT

Cosmo for Guys: Girls Leer, Too Agency Thinkmodo continues viral efforts for Hearst app

Attention gents. Cosmo for Guys wants you to know that you can be objectified, too.  Earlier this year, Levi's proved the obvious—that some men stare at women passersby—by catching them in…

September 15, 2011, 12:40 PM EDT

Viral Video Tells Newsweek 'Bye Bye' Grand Rapids residents show the life in their city

Grand Rapids, Mich., successfully told the media to shove it. Residents took to the streets in response to a Newsweek.com list naming Grand Rapids one of America’s dying cities. Their…

May 30, 2011, 4:26 AM EDT

Lucky Launches Viral Video Database Agency charts what works—and what doesn’t

If you think viral videos have fallen out of fashion, Dumbo-based creative/production hybrid Lucky Branded Entertainment wants to set the record straight. Cue "The Viral Collection," a database of handpicked, short-form…

May 18, 2011, 6:35 AM EDT

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