Topic: Velveeta

Taxi Lands Maxwell House After Wieden + Kennedy W+K had handled the brand for less than a year

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.  "We looked at our roster and Taxi's body of work, including success with our coffee…

June 13, 2014, 2:36 PM EDT

Maxwell House Drops Wieden + Kennedy in Portland Agency lays off 30 staffers

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers…

May 21, 2014, 10:05 AM EDT

Velveeta Explains What to Do With That Cast-Iron Skillet You Carry Around Everywhere Maybe cook something

You have a weird, ineffable obsession with your cast-iron skillet. You carry it with you everywhere like a safety blanket. You believe like it could make you feel joy, but…

February 14, 2014, 8:32 AM EST

Two Perky Women Star in Queso Dip Ads Push for Velveeta-Ro*Tel mix also includes road trips

Duos rule in campaigns for Queso Dip, the mixture of Velveeta and Ro*Tel diced tomatoes and chilies. For the past two years, a young couple has been central to the dip’s…

September 23, 2013, 9:00 AM EDT

Ad of the Day: Velveeta He's just not that into you, but he's really into your golden cheese sauce

In a classic print campaign for the Citibank AAdvantage credit card nearly 20 years ago, Kirshenbaum Bond & Partners raised the question of what motivates men to buy presents for…

February 25, 2013, 10:24 AM EST

W+K Plays for the Big Dough With Velveeta recently added to its roster, is the shop primed to take bite out of Oreo, too?

With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to…

October 23, 2012, 4:49 AM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Ad of the Day: Velveeta Shells & Cheese 'Eat like that guy you know,' the one who lives awesomely, says quirky W+K campaign

Wieden + Kennedy's latest work for Kraft's Velveeta brand sheds the skillet-wielding blacksmith in favor of a series of characters that scream, "Man's man." Why? Because this time, in advertising Velveeta…

August 24, 2012, 8:28 AM EDT