Topic: Velveeta

1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First Velveeta Ad

Those timeless Shells & Cheese

Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta…

Taxi Lands Maxwell House After Wieden + Kennedy

W+K had handled the brand for less than a year

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.  "We looked at our roster and Taxi's body of work, including success with our coffee…

Maxwell House Drops Wieden + Kennedy in Portland

Agency lays off 30 staffers

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers…

Velveeta Explains What to Do With That Cast-Iron Skillet You Carry Around Everywhere

Maybe cook something

You have a weird, ineffable obsession with your cast-iron skillet. You carry it with you everywhere like a safety blanket. You believe like it could make you feel joy, but…

Two Perky Women Star in Queso Dip Ads

Push for Velveeta-Ro*Tel mix also includes road trips

Duos rule in campaigns for Queso Dip, the mixture of Velveeta and Ro*Tel diced tomatoes and chilies. For the past two years, a young couple has been central to the dip’s…

Ad of the Day: Velveeta

He's just not that into you, but he's really into your golden cheese sauce

In a classic print campaign for the Citibank AAdvantage credit card nearly 20 years ago, Kirshenbaum Bond & Partners raised the question of what motivates men to buy presents for…

W+K Plays for the Big Dough

With Velveeta recently added to its roster, is the shop primed to take bite out of Oreo, too?

With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to…

Top 10 Commercials of the Week: Aug. 24-31

These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…