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Topic: USA Network

USA Postpones Tonight's Mr. Robot Finale Due to Similarities With Virginia Shootings

Episode will air next Wednesday, instead

Today's horrific shootings in Virginia, where a TV reporter and photographer were killed by a former colleague and another woman was wounded, have prompted USA to postpone tonight's season finale of Mr.…

10 Tips to Creating the Perfect TV Show Hashtag

Listen to your fans and don't get too clever, network execs say

Knowing that many TV viewers watch their favorite shows with smartphone in hand, network execs are keenly aware of the power of the perfect hashtag. While the show title itself, or…

For Playing House's Creators, Making Branded Content Is Easier Than Scripted TV

The USA spots were 'kind of a dream'

When it comes to product integrations, many show creators grit their teeth and treat them as a necessary evil. But not the two stars and creators of USA's comedy Playing…

USA Creates Special VOD Ads Starring Characters From the Show You're Watching

Custom content for on-demand sponsors

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one…

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

USA Will Debut Mr. Robot Early on Almost Every Digital Platform

Network targets Hispanic viewers and millennials for its new hacker drama

Resistance is futile: no matter which non-linear platform you visit, beginning May 27, USA Network's new hacker drama Mr. Robot will find you. In what the network is calling one of…

USA's Ad Campaign for Its Hacker Drama Mr. Robot Doesn't Mince Words

Barely hiding its F-bombs

The marketing department at USA Network must have been worried people would think the lead character of its new hacker drama was pro-establishment—because the posters for the show, Mr. Robot,…

The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

It promises to be 'DVR-proof and noisy'

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs. Part of the "Every Game. Every Night. Don't Miss a…

USA Network Is Trying to Reach Millennials With More Dramas and More WWE

Expect sci-fi series, SmackDown and fewer scripted comedies

USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials. USA announced Tuesday at its…

Cable Viewers Aren't Watching the Shows You Think They Are

MoffettNathanson analysts find ratings in odd places

Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into…

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