Twitter | Adweek Twitter | Adweek
Advertisement

Topic: Twitter

Time for Brands to Build Their Own Social Sites Facebook, Twitter and Instagram shouldn't control your customer relationships

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency. But there is no guarantee that social media…

June 3, 2014, 5:53 AM EDT

Nike Inches in on Adidas’ World Cup Social Turf Still time to win the chatter game

Nike is not a sponsor of next week’s coveted World Cup, but exclusive data from Globe Runner reveals that the brand is catching up to Adidas’ official stake via social…

June 2, 2014, 2:57 PM EDT

Starz Debuts Power With Video-Heavy Tweets Challenges social network's reputation for short-form clips

Starz will debut a full-length episode of its new drama Power via Twitter tonight after posting a sneak peek that leveraged the social site's one-click video earlier today. The 50 Cent-produced…

May 30, 2014, 7:14 PM EDT

FIFA World Cup Unveils Second-Screen Digital Push Mobile, social top priorities for soccer fans

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the…

May 30, 2014, 1:13 PM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

Datalogix Nabs $45 Million Funding Round Digital sales tool aims to justify offline impact

Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales. The data marketing company counts automotive, retail…

May 28, 2014, 1:53 PM EDT

How Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy Fast Under the hood of the automaker’s timely digital promotion

Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition…

May 28, 2014, 12:45 PM EDT

NationSwell Attempts to Do Good One Video at a Time Big Bets series looks at entrepreneurs positively impacting communities

When Greg Behrman returned from his one-year military deployment in Afghanistan, he decided that he wanted to be a purveyor of social change. The former Goldman Sachs analyst decided to…

May 28, 2014, 12:17 PM EDT

AmEx's Digital Push Teams Pharrell Williams With Spike Lee UGC effort may drive millennials to concert livestream

American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3. While it has run…

May 27, 2014, 7:03 PM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

Advertisement