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Topic: Twitter

How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

The Swoosh almost always answers

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At…

This Is Us Had the Most Facebook and Twitter Activity of Any New Show This Fall

Rob & Chyna, Queen Sugar and Atlanta also made a social splash

The premiere of This Is Us was as big of a hit on Facebook and Twitter as it was in the ratings. The NBC drama is the top-rated new show in…

What Marketers Need to Know About How Today's Top Social Platforms Measure Video

Frustrated brands want a common standard

At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address Facebook's…

Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens

Study finds 80% use the app once a month

Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage. According to investment firm Piper Jaffray's new "Taking Stock With…

Twitter Just Debuted a Way to Make Live Video Look More Professional

Will it attract more TV players, YouTubers?

Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it's aimed at viewers and brands alike.  The…

Tic Tac Calls Donald Trump’s Behavior 'Completely Inappropriate and Unacceptable'

Responds to reference in controversial video

After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response. On Friday, The Washington Post published a video that they obtained…

Hillary Clinton's Digital Staff Gives 6 Marketing Lessons They've Learned From This Bizarre Election

Including brand-jacking, throwbacks and more

There's just over four weeks left in this year's bizarre presidential race, and it's crunch time for Hillary Clinton's campaign. From working a plethora of social platforms to testing sophisticated forms…

Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label

With diversification comes a new mindset

There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners. They…

How the Dictionary Triumphed on Twitter During the Presidential Debate

Inside Merriam-Webster's real-time word lessons

Merriam-Webster stole the show on Twitter during Monday night's presidential debate between Donald Trump and Hillary Clinton, correcting the candidates' bad word usage. He was trying for braggadocio. #debatenight #debates https://t.co/kX2W3xEROR…

Twitter Opens 'Moments,' Its Once-Hidden Tweet Collection Feature, to All Users

Creating a digital scrapbook just got easier

Once upon a time, Twitter Moments was a closely guarded fortress surrounded by moats of publishers vying to get a spot on the throne. The feature, which aims to be…

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