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Topic: Twitter

This Side-by-Side Marketing Test Shows 3 Ways Meerkat Is Soundly Beating Periscope

Some intriguing takeaways

The battle between Meerkat and Periscope for video livestreaming supremacy is going strong, and brands are quickly picking sides. While Meerkat, the SXSW darling, has started inking deals—like the one with CMT and…

What Marketers Need to Know About 5 New Types of Social Commerce

Instagram, YouTube and Twitter all have different takes

Social media companies such as Facebook and Twitter have been trying to infuse their platforms with e-commerce functionalities over the past few years with the aim of attracting more ad…

Crocs Bets Big on Interactive Twitter Videos With 'Funway Runway' Effort

Leans heavily on the social platform

Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an interesting Twitter push today.  Working with agency…

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

Twitter Just Made a Stronger Case for Retailers to Buy Ads

It can now be about a lot more than direct response

Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers. The microblogging platform debuted a "buy now" button nearly…

Nestlé Will Be the First Brand to Run a Sponsored Periscope Stream

Work-around effort enlists social stars this weekend

Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads. Twitter doesn't offer Periscope ads yet, but a campaign from Nestlé this…

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Promote the heck out of them

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a…

Mountain Dew Shows Us What Twitter Looks Like With Autoplay

Lots of cool GIFs, in this case

Twitter unleashed its autoplay videos earlier today, and Mountain Dew wasted little time demonstrating what the development might mean, visually speaking. The PespiCo-owned soda brand put together five GIF-based clips…

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

If not completely seeable, brands won't be charged

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become…

This Week's Must-Haves: a Work of Twitter Art

Plus, gadgets that will make your car smart and lightbulbs musical

This week’s finds were all about design: From one-of-a-kind Twitter art and Philippe Starck luggage to Jonathan Adler-designed fitness trackers.

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