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Topic: Twitch

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

Could Minecraft Become Microsoft's Next Halo?

Tech giant expected to buy game maker for $2B

If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise. Several outlets reported that the Redmond, Washington-based tech…

Why Amazon's Deal With Twitch Makes Sense

Mobile and streaming video are priorities for both

While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match. There's no denying that Google would…

Amazon—Not YouTube—Acquires Twitch

Gaming video site reportedly sells for $970 million

In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online…

Twitch Responds to User Backlash

Unpopular new terms include muting unlicensed music

For people who watch live-stream gaming for hours at a time, music is a lot more than just a soundtrack. The management of video streaming service Twitch.tv found out just…

Marketers Pick Apart Google's Twitch Purchase

Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

Google to Buy Live Gaming Service Twitch for $1 Billion

Signals new direction for YouTube

Google has closed a deal to purchase livestreaming gaming service Twitch for $1 billion, according to VentureBeat, which cites anonymous sources close to the matter. Neither Google nor Twitch have commented…

Gamers Are Not Who You Think They Are, Study Finds

Twitch says their profile has changed in last decade

A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average…

Meet the Woman Behind Assassin’s Creed

Ubisoft exec Jade Raymond helps cut Hollywood deals as they prepare to launch a new franchise

Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all…

Twitch Will Distribute Machinima Content Starting Today

Geek-culture content on a geek-culture platform

In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors. The partnership…

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