Topic: Truth campaign

Legacy Launches New Anti-Smoking Ads Targeted to Teens

Part of ongoing 'Truth' campaign

Viewers who tuned into the VMAs saw an ambitious new anti-smoking ad campaign launched by the American Legacy Foundation. The “Finish It” commercial is part of the Legacy’s ongoing “Truth”…

Legacy Picks 5 Creative Finalists

Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…