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Topic: Trident

Top Marketing Exec Leaves Mondelez Mary Beth West exits during major reorg

Mary Beth West, CMO of Mondelez International, is leaving the company as the snacks powerhouse undergoes a major reorganization effort. West has been the top marketing officer at Mondelez since…

August 4, 2014, 1:47 PM EDT

Big Brands React to Luis Suarez’s World Cup Biting Incident Bud Light, Listerine, Snickers sink their teeth into social buzz

In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with often comedic buzz—and…

June 24, 2014, 6:04 PM EDT

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend Check out the soda's six-second spots

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second…

October 16, 2013, 2:18 PM EDT

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

September 12, 2013, 2:50 PM EDT

Trident Gum Airs Its Own TV Commercial Made From a Single Vine Brooklyn musicians make it short and sweet

Traditional TV may soon be overgrown with Vines. Big players like Dunkin' Donuts, Nissan and Virgin Mobile have all either aired TV spots created on the Twitter-owned six-second video platform or…

September 10, 2013, 9:25 AM EDT

How Two CW Rejects Became the Masters of Branded Web Video Meet the Mad Men of YouTube

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…

June 6, 2013, 12:00 AM EDT

Wieden Gets More Mondelez Business Portland shop awarded Trident business

Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the New…

February 8, 2013, 3:38 PM EST

Mondelez Expands MediaVest's Duties Aegis also gets a new global assignment

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…

January 4, 2013, 5:51 PM EST

Kraft Spinoff Mondelez Reviews Media Region-by-region process begins in Europe

Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media…

August 31, 2012, 5:59 PM EDT

Trident gum leaves dentist, finds happiness

Trident may be the gum recommended by four out of five dentists, but lately it's been making a much softer sell—that it's just "A little piece of happy." What exactly…

August 6, 2009, 10:45 AM EDT

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