Topic: Trident
Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the New…
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…
Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media…
Trident may be the gum recommended by four out of five dentists, but lately it's been making a much softer sell—that it's just "A little piece of happy." What exactly…
Syd Brak whips up this perfectly lovely retro illustration for Trident Chocolate Mint gum, and then JWT London (in the spirit of TBWA’s Pioneer Kuro ads) goes and gives the…
A lot can happen to you in a short time when you chew a piece of Trident gum. In a matter of 40 seconds, judging by this new commercial by…
