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Topic: Translation

Bud Light Moves to BBDO Shifted to Translation last August

As if being in Cannes wasn’t enough reason to celebrate the week, BBDO global chief Andrew Robertson can lift a glass to winning the America's largest beer brand, Bud Light.…

June 19, 2013, 6:00 PM EDT

Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool 'I'm extremely immature'

CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage…

June 19, 2013, 9:32 AM EDT

Big Mac Beguiles in 8 Crazy, Wonderful Short Ads From Translation Sink your teeth into retro-futuristic set pieces

A McDonald's campaign that's so playful and pleasing that you want to watch it again and again? This is not happening! This is not happening! I figured I'd be snug…

June 7, 2013, 8:59 AM EDT

A-B on Super Bowl: Time to Launch Products Two brand extensions follow Bud Light Platinum last year

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…

January 11, 2013, 12:00 AM EST

Ad of the Day: State Farm Chris Paul meets his long-lost twin in this cracker of a spot from Translation

Who knew Chris Paul had a twin brother, Cliff Paul, from whom the NBA All-Star point guard was separated at birth, who went on to assist people in a different…

January 3, 2013, 2:54 PM EST

VIA Hires Translation's Leahy as President Maine agency brings in top account planner to improve the work

Five months after coming up short in the finals of the U.S. review for Mini Cooper, which would have been its highest-profile client yet, The VIA Agency is adding a…

October 25, 2012, 4:13 PM EDT

Portrait: Translation Steve Stoute is parlaying his hip-hop roots into helping Jay-Z promote the Barclays Center

Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency Where New York offices Steve Stoute has…

October 10, 2012, 6:41 AM EDT

Bud Light Suits Up for 2012 NFL Season Heavy TV spend marks second year of official sponsorship

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s season…

September 5, 2012, 4:42 PM EDT

A-B InBev Consolidates Bud Light Business Mcgarrybowen loses assignment after 8 months

Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, which…

August 6, 2012, 3:10 PM EDT

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