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Topic: Translation

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

'Captions' shows the power of translation

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe…

Finally, Ads for Discount Furniture That Don't Just Yell, 'Come On Down!'

Translation gives American Signature's brands a new voice

IDEA: Ads for discount furniture aren't usually very funny—at least, not intentionally so. But Translation's new work for American Signature breaks away from the category's tired old direct response model…

American Eagle Outfitters Hires a New Agency

Translation succeeds Arnold as creative lead

American Eagle Outfitters has shifted its creative business to Translation.  The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus…

Kanye West Charms Cannes With His Moral Take on Brands and Culture

Plus, what he thinks about Apple's deal with Beats

CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview. But the rapper is very much like the late…

Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets

Fans and brands to benefit

Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese. Just as it did during…

How Chris Paul Became the NBA's Most Gifted Endorser(s)

Chris Jr. joins the Chris and Cliff campaign

IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and…

Steve Stoute Adds New Leaders to Translation

Fills the roles of president, creative chief

Steve Stoute is restocking his leadership ranks at Translation with veterans of the agency and marketer worlds. Joining as president is Nils Peyron, a former account leader at McCann Erickson and…

Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite Design: Argyle

State Farm extends ad story into product design

A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because…

Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot

Translation gets cartoony

Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from…

Here's Who May Gain From Publicis-Omnicom Client Fallout

With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

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