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Topic: Time Warner

Our 2013 Brand Genius Think Tank How social media is changing program marketing

In the second of three scheduled tracks, Adweek’s Brand Genius Think Tank event, in partnership with Time Warner, recently tackled the question of how the ever-expanding social graph is changing…

October 7, 2013, 10:15 PM EDT

The Opportunities and Casualties of the Time Inc. Spinoff Synergies were never exactly great

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy…

September 22, 2013, 10:21 PM EDT

The Type of Second-Screen Apps That Keep Users Engaged the Most How advertisers can best leverage them

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab…

September 22, 2013, 10:20 PM EDT

Ripp Rallies Time Inc. Troops at First Management Meeting 'We're not a magazine company, we're a media company'

Incoming Time Inc. CEO Joe Ripp rallied the troops at his first meeting for top execs, saying they need to be empowered and work efficiently for the company to succeed…

September 11, 2013, 6:01 PM EDT

A la Carte Is the Worst Idea Anyone Has Ever Had Your cable bill is basically socialism

During earnings calls among the major networks last week, there was a consistent refrain: a la carte may be in the news, but it's not on the horizon. Most CEOs…

August 14, 2013, 7:09 AM EDT

A Solid Upfront Buoyed TV Stocks $19 billion in booked ad dollars leads to 30 percent value hike

A solid if slow-moving $19 billion upfront marketplace that segued nicely into a stream of upbeat quarterly numbers has propelled TV media stocks to new heights as darlings of Wall Street. Despite…

August 11, 2013, 10:36 PM EDT

Disney, Time Warner Confident About NBA Prospects CEOs predict renewals for ESPN, TNT

While rival networks may be licking their chops in anticipation of trying to wrest away the media rights to the NBA, both legacy partners said they are confident that they’ll…

August 7, 2013, 4:24 PM EDT

Bewkes: Game of Thrones Piracy 'Better Than an Emmy' Exec talks streaming, stealing and the Time Inc. spinoff

Time Warner CEO Jeff Bewkes was in rare form on this morning's earnings call, making his traditional pitch for higher affiliate fees, greater appreciation of the company's films and TV…

August 7, 2013, 12:29 PM EDT

New Time Inc. CEO Joe Ripp Taps Outsider for First Hire Names a CFO

Newly named Time Inc. CEO Joe Ripp won’t start until September, but he’s already made his first hire. It's Jeff Bairstow, who will be evp and CFO of the publishing…

August 5, 2013, 1:35 PM EDT

Time Inc. May Look at Further Spinoffs New CEO Joe Ripp won't rule out selling magazines

Time Warner decided earlier this year to spin off its publishing arm, but Joe Ripp, Time Inc.’s newly named CEO, hinted at more possible deals by the publisher of Time…

July 22, 2013, 8:13 PM EDT

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