Topic: streaming music

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Seth Farbman wants to make streaming app indispensable for music fans

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror Previous gig CMO at Gap Age 46 What transfers over from marketing a fashion brand to a music streaming company? Cultural…

Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Brands can use data for unique opportunities

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising.  "When you are buying programmatically on…

Jay Z Says Tidal Is Dedicated to Solving the Music Industry's Woes

Streaming service has the backing of his VIP friends

Jay Z's heralded entry into the music-streaming industry is finally here. Joined on stage by some of the top names in music—including wife Beyoncé, Madonna, Jason Aldean, Nicki Minaj and…

Leaked Screenshots Reveal Upcoming YouTube Music Service

Launch expected soon

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind. The tech blog Android Police got hold of the images, which…

Google Boosts Music Offerings With Songza Deal

Complements two other services in the space

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube. "Over the coming months,…

Romance Flick Wants to Connect Lovers on Spotify in Marketing Campaign

Calling it the 'Tinder of Music'

Harvey Weinstein is turning movie-making into matchmaking with a marketing campaign on Spotify to promote the summer romance flick Begin Again. The Weinstein Co. created a digital hub that connects to…

7 Concerns About the Apple-Beats Deal

But there's apparently $1 billion reasons Dr. Dre loves it

With Apple reportedly buying his music brand, Dr. Dre is ready for the billionaire title, or as R&B singer Tyrese Gibson said in a video posted online, "The Forbes list…

Google to Launch Subscription Streaming Music Service

Seeks to compete with Pandora, Spotify

Google, setting its sights on the hot digital streaming market dominated by Spotify and Pandora, will launch its own subscription music service. The tech giant is expected to announce the…

Universal Tunes In Bollywood Music Streamer

Dhingana's 15 million users lure first ad deal with a major label

While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streamer Dhingana. Anything but a blip on the…