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Topic: streaming music

5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can't

Insights from Pandora's data journalist

Top 40 radio is notorious for spinning the same small list of tracks over and over and over and over again, rendering any tuned-in road trip of substance a literal…

Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists

A 'musical addiction' that has the company rethinking everything

Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did. It's been a little over a year since the streaming music service…

Welcome to the New Golden Age of Audio

Inside today's obsession with podcasting, streaming and the power of sound

Just a few years ago, all things audio seemed destined for the dustbin of history. Podcasts were clunky to find and follow (remember that it wasn't until 2012 that the iPhone…

Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Lexus and Express will test campaigns this summer

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience. The streaming-music service…

In the Earbud Era, Sonic Branding Is Marketing's Biggest Missed Opportunity

A Pandora vp looks at today's audio renaissance

Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of…

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Seth Farbman wants to make streaming app indispensable for music fans

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror Previous gig CMO at Gap Age 46 What transfers over from marketing a fashion brand to a music streaming company? Cultural…

Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Brands can use data for unique opportunities

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising.  "When you are buying programmatically on…

Jay Z Says Tidal Is Dedicated to Solving the Music Industry's Woes

Streaming service has the backing of his VIP friends

Jay Z's heralded entry into the music-streaming industry is finally here. Joined on stage by some of the top names in music—including wife Beyoncé, Madonna, Jason Aldean, Nicki Minaj and…

Leaked Screenshots Reveal Upcoming YouTube Music Service

Launch expected soon

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind. The tech blog Android Police got hold of the images, which…

Google Boosts Music Offerings With Songza Deal

Complements two other services in the space

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube. "Over the coming months,…

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