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Topic: SodaStream

How Bethenny Frankel Turned Reality Stardom Into a Business Empire

The Real Housewife on expanding her Skinnygirl brand

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on…

Bad Grammar Are Bad for Branding

Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

Bud’s Puppies Were Truly Unstoppable Last Week

Brand’s seeding strategy drove the most pre-Super Bowl views

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart. And nobody came close to Budweiser’s puppy ad, which generated 32…

Bud Dominating Pre-Super Bowl Engagement

But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi

Clip gets second life on YouTube

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an…

Super Bowl Teams' Fans Pick Favorite Brands

Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

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