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Topic: Road Safety

New Zealand's 'Don't Get Stoned and Drive' Ads Are Curious, Funny and Charming The lighter touch

Some precocious Maori children in New Zealand argue about whose dad is more irresponsible in this curiously amusing PSA about driving while stoned—the latest in a string of such ads…

September 16, 2013, 3:54 PM EDT

Most Brutal Prankvertising Stunt Yet Might Kill You Before It Can Save You Leo Burnett ambushes you in the loo

We've written here and there about prankvertising and the joy marketers seem to derive from scaring the crap out of people in public places. This video eclipses them all, though,…

June 6, 2013, 2:22 PM EDT

Australian Road Trip Ends Badly for You, and Horribly for Your Facebook Friend TAC's sobering interactive PSA

The Transport Accident Commission of Victoria in Australia hits the road once again to promote safe driving. TAC has taken many different, well, tacks in its previous efforts—ranging from goofy…

April 12, 2013, 8:55 AM EDT

'Crotches Kill,' Canadian Ads Warn Texting Drivers A groin-inducing tagline

Crotches have been lethal for God knows how long. But traffic-safety officials in Alberta, Canada, are using new ads to highlight the most recent source of groin-related fatalities: subversive texting.…

February 26, 2013, 8:59 AM EST

Don't Text and Drive, You Mindless Moaning Zombie Distracted drivers are as oblivious as flesh eaters, says California PSA

People who text while driving are on par with flesh-eating zombies, according to a new PSA from California's Office of Traffic Safety. The spot below, created by Glass Agency and…

April 2, 2012, 10:28 AM EDT

Texting While Walking Is Bad, but Guess What's Worse? New PSAs contrast embarrassment with manslaughter

Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade…

November 2, 2011, 12:01 PM EDT

Road-Safety Funeral Film Will Ruin the Rest of Your Day

Well, this is utterly bleak—a four-minute don't-text-and-drive mini-film from the Miami-Dade Expressway Authority that's one long slog through a family's grief as they bury a loved one after an accident.…

May 26, 2011, 1:49 PM EDT

'Embrace Life' Campaign Returns With Motorcycle Spot

The Sussex Safer Roads Partnership, whose "Embrace Life" seatbelt PSA stunned the world last year, is back with a sophomore effort—this one aimed at reducing the number of motorcyclists killed…

May 25, 2011, 12:07 PM EDT

How Barbarian Group Hijacked NYC's Speed Signs With Skeletons

New York City showed off its new skeletal speed-warning signs last week, part of the Department of Transportation's ongoing campaign to show that a pedestrian's odds of death are greatly…

May 16, 2011, 1:15 PM EDT

Australian road-safety PSA slows to a crawl

Like all right-minded people, I prefer my road-safety PSAs dark and disturbing, full of broken bodies, crushed cars and tortured tales of tragedy. Such messages have (pardon the pun) impact!…

March 24, 2011, 11:34 AM EDT