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Topic: Road Safety

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

U.S.'s Amazing New 'Don't Text and Drive' Ad Will Leave You Shaking

Intense PSA reminds you to #justdrive

The most memorable safe-driving PSAs tend to be made overseas—in Britain, Mexico, Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The…

San Francisco Billboards Shame Drivers With Actual Photos of Them Texting

One graphic designer's personal crusade

An outdoor ad campaign in San Francisco is trying something novel to stop people from texting and driving: public shaming. Graphic designer Brian Singer has furtively been taking photos of people…

Colorado PSAs Advise Stoners to Act Stupid Everywhere but Behind the Wheel

Don't take the high road

Colorado is proud to be the first state to legalize recreational marijuana use. Ad creatives in Colorado are happy to have an opportunity to make stoner references. Three new PSAs for…

The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch

Wear your seat belt

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and…

Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking Road-Safety PSA

Is an accident inevitable?

This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds,…

New Zealand's 'Don't Get Stoned and Drive' Ads Are Curious, Funny and Charming

The lighter touch

Some precocious Maori children in New Zealand argue about whose dad is more irresponsible in this curiously amusing PSA about driving while stoned—the latest in a string of such ads…

Most Brutal Prankvertising Stunt Yet Might Kill You Before It Can Save You

Leo Burnett ambushes you in the loo

We've written here and there about prankvertising and the joy marketers seem to derive from scaring the crap out of people in public places. This video eclipses them all, though,…

Australian Road Trip Ends Badly for You, and Horribly for Your Facebook Friend

TAC's sobering interactive PSA

The Transport Accident Commission of Victoria in Australia hits the road once again to promote safe driving. TAC has taken many different, well, tacks in its previous efforts—ranging from goofy…

'Crotches Kill,' Canadian Ads Warn Texting Drivers

A groin-inducing tagline

Crotches have been lethal for God knows how long. But traffic-safety officials in Alberta, Canada, are using new ads to highlight the most recent source of groin-related fatalities: subversive texting.…

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